Sunday, July 8, 2012

A few months ago, I started using Beth Minardi Luxury Color Care Products. While ”testing” a new line of hair extensions, I decided to ombre the hair. Being that some factories use textile dye to color the hair, I never know what I am working with. The end result was beautiful Indian Summer hair and DRY AND DAMGED ends. I learned that the hair extensions were a sham! Just another company with false promises of amazing hair. BUT I also learned that Beth Minardi Pre Wash ROCKS! I mean seriously, it brought the extensions back to life. I use System 3. I recently was traveling and forgot my products and quickly realized that nothing else works on my hair.
The Pre Wash is applied on dry hair only. I now pre-treat all the custom clip-in hair extensions with Minardi Pre Wash. While doing a relaxer or root touch up, I use the Pre Wash on the mid shaft to ends. This product rinses beautifully without leaving any residue or weighing down the hair. I am a big fan of Beth Minardi. She is a true artist! It should be no surprise that she has formulated a line that repairs and conditions.

Tuesday, April 17, 2012

And we are back...

While overseas, our limitations to social media and blogging were unexpected. Happy to be home and on our own soil. That said, our trip to China was eye-opening. Everyone was more than accommodating.
Our days were filled with factory tours, meetings and eccentric lunches. My diet consisted of tea and rice. I was not as open minded with eating as my associates. I made the mistake of mentioning that I wanted to have “authentic” chinese food. My own stupidity, thinking that authentic meant fried rice and Sweet & Sour Chicken. I felt like Andrew Zimmerman from Bizarre Foods; without the desire to actually eat anything in front of me.
Years I have viewed photos of so called “Factories”. I wouldn’t say it’s a “factory”, however, it’s more like a workshop employing over 150 men and women. Each piece, made by hand. An art form, in it’s own way! I have waited since 2002 for this journey. This trip was a dream come true for me. My eyes began to water as soon as I witnessed men and women working with their hands, creating something that means SO much to me.
I shared smiles with the workers. Of course, doing business in China is unlike the norm. I have spent years living in Japan and Hong Kong. I am familiar with the Asian business culture. A female business owner with 20+ years of experience doesn’t instantly receive respect. Nor did I imagine I would. I am highly educated and experienced within the Hair Extensions Industry. I know when I am being lied too. I remain humble in those thoughts, as I still appreciate the time that was given to me by each and every person. I flew 17 hours for a reason. To network, meet, create and learn. I did not come to China to be arrogant. I wanted to make sure that if I partner with a particular company, that I would be employing fairly. Fair trade is not just for large companies. It’s for a small business entrepreneur, like myself, to make sure that workers are happy and enjoying their daily grind. It’s a karmatic approach to business. I witnessed smiles, lunch breaks, laughter and great working conditions. I also am wowed by how closely men and women work. Literally inches apart. Dare I say that in America, we require so much more personal space?! With specific demands, my focus is stronger than ever. I have created a career for myself, with raw materials. The material just happens to come from a human. And the story of women surrendering their hair to “God” and it making it to my salon is something that I cherish. The journey from point a-z of hair extensions is unique. The amount of labour that goes into each and every piece is mind blowing. Consider the initial source and all the steps it takes to produce quality hair extensions…it makes complete sense why hair extensions are a luxury item. To have the best raw material, the source is first considered. Followed by how many hands actually work and process the hair. It would be fair to say that each extension goes through 10+ pairs of hands before it arrives to the salon! Even the beginning stages of storage to assure it is remy is a vital process that takes time. With that, I have a whole new UBER sense of respect for a industry that I am already in love with.

Thursday, April 5, 2012

Remy Hair Extensions and Shingles on a Roof...

We've all seen and heard about Remy hair by now. For hair extension veterans, it would seem as if this name just appeared from nowhere. Hence the name "Remy" is one of the most confusing titles among human hair consumers. The hair extensions industry exploded with one word..."REMY". Remy is sometimes spelled remy OR remi.
Remy. no dictionary results. dictionary.com Remy. Remy is a name of French origin, and is associated with the Latin name Remi. Wilkepedia. Non Remy is what you see on temple floors. The hair has been cut off the head and is collected lose. This typically is the less expensive hair you may find in plastic bags being sold at low end beauty supply stores. Non remi hair is most commonly available. To eliminate these tangles, they remove the cuticles through an acid bath process. However, acid bath processes are extremely damaging since it melts the cuticles of the hair, making it more prone to breakage and dryness. The hair also have lost its shine. Non-remy hair is satisfying at first sight. But after only 3-4 washes, the dry and matted texture of the hair comes out. It will have a rubbery texture, and gets drier with every wash. Non-remy hair is the source of numerous complaints for human hair extensions. In the long run, you will end up shortchanging yourself. Non-remy hair is like shingles on a roof! They all should be going in the same direction. IF NOT, friction happens and the hair swells.

Saturday, March 31, 2012

Internationally Known!

It takes two to make a thing go right!





Would the REAL hair extensions junkie please stand up?!

Here I go...the 9th year developing and creating my own brand! What took so freakin long?! Trust me when I say...cracking the code to this niche market is a challenge.

Hardest part? Finding product that rocks! Developing a brand that is fierce enough that it creates positive relationships?! YES! I want to develop a brand that keeps the clients coming back to the stylist~client retention is the name of the game. And by creating a brand that is amazing, well...its a win/win.

I have been lied too, spent tens of thousands of $'s. Years of packages, Skype dates, emails and bad english/chinese conversation. I haven't given up. The more disappointed I became the more I new that I was on to something. It has fueled my obsession to find the mother ship of hair!

That said. Hair extensions are a 2 part recipe. First, the Remy hair. Second is the bond that holds the loose bulk strands together.

We source Remy hair directly from Russia and temples of India(photo below). We have also bought directly from Collectors in Brazil. Kilos of virgin hair have arrived to our offices, gorgeous colors as light as level 7.

We have touched some of the best and worst hair in the world. According to every International Sales rep, their hair is the best hair! It's been a painful process and yet so exciting.















Formulating the keratin bond required us to learn everything and anything about keratin. Keratin is Protein. There are several types of low quality keratin, keratin wax(thumbs down), keratin polymer, Italian Keratin and so on. Pre-tipped is always a keratin or poly-eurathane bond/tip. Both are ways of keeping loose hair together in the extension, so that it can be bonded to the natural hair. Being that most bonds are patented it makes it difficult to discover the magic combination of "keratin", and to make a bond that is different than the others. Our brand mustn't have any of those cheap keratin bonds attached to our hair extensions. To my surprise, there are various large companies that sell fusion hair extensions that have polymer in the bond. Polymer is a fancy word for...glue. YIKES! Polymer is made from white glue. It is the less expensive way to make a keratin bond but it is the first way to damage the natural hair.




Great hair extensions are about amazing quality Remy hair AND method of attachment. It is vital that it doesn't damage the integrity of the natural hair, undetectable appearance, quality and longevity.

We are happy to announce that we are in the final phase of creation. The method of attachment is vast. A full line of keratin bonds, tips, tapes, clip-ins and lace front wigs.

As we visit our factories, although we can't publish the names and places, we do intend to publish photos of our trip. Our hope is that one day we will be able to provide all bonding to be done in the USA. But for now, we will travel 26 hours each way! Formulating, creating and designing an all methods brand for Professional Stylists.

If you have any questions please feel free to contact us or post them on this blog.

Monday, March 26, 2012

Don't Judge A Book By Its Cover

As I sit here at the airport...I look around and take in my surroundings. I quickly notice a lady reading the latest Victoria Secret Catalogue and another reading Cosmo. Earlier I was in the magazine shop and fixated on the covers of what seemed to be hundreds of magazines. Most covers have a beautiful female with perfect skin, body and hair.

Such a big shoe to fill. The need for females to live up to what appears to be the norm. To fulfill what we, as women, think men want. Or even, what we wish we would look like. A challenge when females have to work full time jobs, take care of children, membership in the PTA, non-profits and so on...

The models on 90% of the magazines are wearing Hair Extensions. False lashes, fake tan and YUP hair extensions.

The photo below is from back stage at a Victoria Secret Fashion show. The top portion of the hair extensions is sprayed with a colored power to give the appearance of a natural root line and also for undetectable extensions.

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I also see men that have very little hair, no hair, tons of hair and one man...earlier...who had a toupee. OH I can spot them a mile away. How is it that he can't see what I can?! YIKES.

My reasoning for comparing men to women is this...and please don't hate on me for saying this. But, the facts are facts. Men CAN get away with what woman can't. If a man is bald, overweight and can make a lady laugh...chances are...he is not a lonely man. If he has a small or large resemblance of a "crome dome" aka "bald spot", BUT has cash in his wallet and a bit of wit, charm and knows how to treat a lady...HE IS NOT LONELY.

I digress. If a lady is bald, overweight and funny...she IS lonely. She probably will not leave her home. Men are not attracted to her. IF he is attracted to her, and there are few, he is one of those amazing men that loves her for her completely. The reality is black and white.

We live in this so-called perfect world. Those that grace the covers of magazines would hardly be noticed at the grocery store. Victoria Secret models do not have all that hair. I have seen the videos of what goes on back stage. I am fascinated with the whole "concept" of what Victoria Secret hair represents don't get me wrong! But what I am saying here is this...men think, society thinks...that that is her hair. They think that her low protein diet, all the time under heat lamps, wear and tear from numerous photo shoots, heat tools and over cleansing that her hair really is THAT shiny, THAT full and THAT long! WOW.

If I were to take the layers off. She would also have freckles (like most of us from sun damage), wrinkles, cellulite and much thinner dare i say shorter hair than what you would think.

For years I have said "I am like Sampson in the Bible. You cut my hair, you take my power!".

Don't judge a book by it's cover!

Friday, March 23, 2012

Stickin To It!

A few years ago, well lets just say...when the economy sank...I began a search for great quality hair extensions that wouldn't break my clients budget. My business was not effected with the negativity of the economy. Of course I hate to hear stories of anyone losing their job! However, when we look good ... we feel good! Unfortunately women are still losing their hair, still struggling with the lack of volume and still want to pass by the mirror and smile! Yes I am the first person to say the beauty comes from the inside. But looking good on the outside sure makes for an easier ride!

Back in the day there was a method called, "Skin Wefting". Wefts of hair were attached to the natural hair with some form of cold fusion. Cold fusion can be liquid adhesives, keratin tape or links/beads.

2012 this method is called "Sticker/Panels/Tape 2 Tape/Skin Wefting/Double Sided Tape Hair". What has changed? The weft now is made in 1.5 inch panels. Pre-tapped and re-usable. When I hear the name sticker hair extensions, I am less than excited. However the concept is there. Imagine a method of hair extensions that are applied "sandwich" style. Each panel marries to the other, with a thin section of the natural hair in between.


I have been wearing this method for the past 2 years. I love the volume this method achieves. Oh and I love that it takes under an hour and re-usable. I have experienced minimal damage. To be honest the damage that is done is because I often go to bed with wet hair. I am a late night bath addict! It's impossible to keep my hair dry!

Maintenance is every 8-10 weeks. The hair (if its the right brand)is re-usable for 8+ months. I have a few clients that have re-used the panels for over a year!

Tuesday, March 20, 2012

The Long And Short Of It

Hair Extensions are - in my opinion - for everyone!  For those who want to add highlights, lowlights, block coloring, volume (don't we all?), a little or a lot of length, wavy or straight texture and for some...fantasy colors.

Fantasy colors for example, are Ravens Fans who wear purple extensions during the football season.  Redskins fans rocking the red feathers.  For a hot minute feather extensions were the "IT" thing.  I have been working with feathers way before they came and left the fashion world.  I have always had nothing but love for feathers!  How unique, feminine and colorful they are.  However, they are not, in my opinion, for everyday wear.  Earrings, bracelets, headpieces and clip-ons.  Basically, the type you can take on and off.  I only know one celebrity who can pull the daily feather extensions off and that is Steven Tyler.



The bottom line is that hair extensions can give you what mother nature didn't.  As a professional stylist, I have noticed that there are times when a colorist has not taken the extra steps to protect the integrity of the clients hair.  Why over highlight and stack a whole head of foils?  Why not use the natural level as a low light and only highlight the crown region?!  I could go on but none the less.  The long and short of it is this..."Let the Extensions do the work for you!".    It saves time, protects the integrity of the natural hair and dare I say...saves money!